Custom Cap & Tire
Background
Custom Cap & Tire (CCT) is a full-service tire shop in Roseville, MN that services commercial semis, passenger & light truck, trailer, and skid steer customers throughout the Twin Cities. In addition, they offer roadside assistance, drive-up services and retreading for industrial and commercial tires.
CCT worked with Voom Creative in 2015, approximately one year after the shop originally opened its doors in Blaine, MN. Being a start-up tire shop with several competitors within a 15-mile radius, CCT understood the importance of building a business with a unique brand to gain market share and to stand out among competitors. We were responsible for creating the entire CCT brand, including the logo, color and typeface palettes, identity system, landing page, signage, truck decals, and all sales and marketing collateral.
Services
Brand Strategy, Brand Design, Web Design & Development, Marketing Collateral
IndustrY
Transportation
The transportation and tire industry posess a lot of branding opportunities and CCT capitalized on creating a unique one of their own! Through research in both industries, we found dated brands that used similar typefaces and imagery for their logomarks in addition to similar color palettes. With color being the most recognized brand element, we selected orange for CCT because none of their immediate competitors used it as a primary brand color.
From there, we created a wordmark for their logo instead of using a logomark consisting of a stylized tire like so many of their competitors. The wordmark incorporates elements of tire tread with spacing between each letter being precise and the letters themselves were “custom” designed as the name states. The angles of the letters and the orange shape in the logo create arrows to convey motion and the fast pace environment that encapsulates CCT.
Masculine colors were selected to complement the deep orange and a subtle tread pattern was used in their brand to provide texture and movement. The tire tread was used heavily throughout their brand because retreading (a process where new tread is applied to the tire skin) consumes a large portion of their business. The new brand resulted in increased brand recognition and a 12% increase in sales in less than nine months.
“Voom Creative has been an essential partner in the creation of our brand and ongoing execution of our marketing. They collaborated with us to ensure that the brand was aligned with our future sales objectives and business strategy. The work Voom did gave us the necessary business tools and confidence to initiate sales and marketing efforts on a whole new level.”
Jake Silbernagel
Sales Manager
Custom Cap & Tire
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