About Voom Creative

Leaders often come to us after investing time, money, and effort — yet still struggling to explain what’s actually changing.

Our Purpose

Voom Creative exists to help CEOs and executive leadership teams gain clarity, build momentum, and steward growth wisely.
We are a strategy-first branding and marketing consultancy serving leaders who are faith-led and purpose-driven. Our role is not to generate more activity. Our role is to help leaders see clearly, decide wisely, and align brand, messaging, and marketing systems to what truly matters.
When clarity is missing, teams work harder but results stay unclear. We step in to restore alignment so effort connects to outcomes.

How We See the Work

 

We believe growth is not achieved by doing more. It comes from doing the right things with discipline and intention.

Brand, marketing, and communication are not isolated deliverables. They are systems that either reinforce clarity or create confusion.

Our work helps leaders answer the questions that shape direction:

  • Who are we truly here to serve?
  • What problem do we uniquely solve?
  • Where are we misaligned or overextended?
  • What should we stop doing?
  • How will we know if progress is real?

Clarity is not a feeling. It is a structured process.

Our Strategic Posture

 

Voom Creative operates from a set of non-negotiable principles that guide every engagement:

  • Clarity before creativity
  • Strategy before execution
  • Alignment before acceleration
  • Measurement over assumptions
  • Stewardship over growth-for-growth’s sake

If a recommendation increases activity but reduces clarity, we will not make it.

Our Approach

 

VOOM works through a disciplined, strategy-first approach called DECO—Discover, Evaluate, Create, and Optimize.

DECO helps leaders gain clarity, align priorities, and make confident decisions before work begins.

    Who We Serve

     

    We partner with leaders accountable for direction, growth, and stewardship.

    Our primary partners are CEOs, executive leadership teams, and boards of Christian and purpose-led organizations.

     For a deeper look at who we serve and how we partner, visit our Who We Serve page.

      Faith and Stewardship

      Faith shapes how we view leadership, responsibility, and growth.

      We believe we are created in the image of God (Genesis 1:26-27), and our purpose is to glorify Him through every aspect of our work.  That conviction informs how we serve leaders, steward resources, and pursue excellence.

       We strive to reflect God’s character through integrity, diligence, and care in every interaction. Our goal is to deliver work that honors both our clients and our Creator.

      Faith is integrated naturally into our work through principles of wisdom, clarity, and service. It is never performative and never forced.

      This is often described as Business as a Ministry (BAAM)—where the work itself is a vehicle for stewardship, service, and impact.

       

        Our Team

         

        Voom Creative is led by Founder and CEO Melissa McGath and supported by a senior team and trusted, values-aligned partners.

        Our model is structured so clients engage directly with experienced strategists who understand leadership responsibility, complexity, and scale. We build the right team around each engagement, bringing the depth and expertise required without unnecessary layers.

        This approach ensures focus, accountability, and continuity while maintaining the flexibility needed to serve growing organizations well.

          Why the Name Voom Creative

          When we first launched, we wanted a name that reflected the energy and momentum of creative work. The marketing industry is fast-paced and ever-evolving, and the phrase va-va-voom captured that sense of movement and excitement. 

          As Voom Creative matured into an explicitly Christian, purpose-led agency, we revisited the question of our name. After thoughtful consideration, we chose to keep it, giving it deeper meaning and intention.

          Today, VOOM stands for Vessels Of Our Master.

          This identity is inspired by 2 Timothy 2:21:

          He shall be a vessel unto honour, sanctified, and meet for the Master’s use, and prepared unto every good work.

          We see ourselves as vessels used by God to serve leaders with clarity, integrity, and skill. In the same way, we seek to be vessels for our clients, carrying their mission with care and helping move their work forward with purpose and impact.

           

          Let’s Get Clear

          If you are carrying responsibility and navigating growth, we would welcome a conversation.
          A clarity session is designed to listen first, surface what matters most, and determine whether partnership makes sense.

           

          Schedule a Clarity Session

          What Our Clients Say

          “No matter how massive, complex, or urgent the creative need, Voom has consistently shown up for us with unmatched dedication, adaptability and integrity. They are true strategic partners. I can’t imagine navigating these past several years without them.”

           

          Christopher R.
          Communications Manager
          Jeff Anderson & Associates

          "VOOM’s expertise and creativity brought our website to life almost immediately. They collaborated and listened to what we wanted to accomplish and provided us with options we hadn’t thought of. Users have been amazed at the transformation and the user experience. We now have a website that informs and adds value for our stakeholders."

           

          Amanda Lee
          Operations Manager
          Minnesota Higher Education Facilities Authority

          “Voom becomes your partner in business. Together, we delivered a lead generation campaign which tripled our sales pipeline. The team at Voom listened, learned and added value with thoughtful strategy and mind-blowing, great creative ideas. An impressive agency that really delivers results.”

           

          Elizabeth Lette
          International Marketing & Strategy Manager
          BioGill

          "VOOM’s keen sense of knowing the vision for each project is amazing! I completely trust VOOM and their ability to deliver on any concept, project, or idea; they are truly an extension of our team. I would highly recommend Voom Creative for any of your branding, marketing, or digital needs."

           

          Jennifer Krippner
          Director of Physician Development & Guest/Public Relations
          Maple Grove Hospital

          “The Voom Creative team completely and successfully revived our company’s brand. We are so proud of the foundation they built for us to grow our company. The Voom Creative team is incredibly talented and thoughtful and is a pleasure to work with. We are fortunate to have found a creative team that works as quickly and as passionately as our own.”

           

          Samantha Kelman  

          Marketing Manager – Global Operations  
          RWL Water (Fluence)  

          Melissa McGath

          Principal

          A designer, entrepreneur, and creator of logos to international brands, Melissa has applied her passion for business and design in corporate and agency environments and has more than 17 years of marketing and design experience. She is a published children’s book illustrator and an award-winning illustrator and graphic designer, with a strong eye for aligning your business needs with killer creative execution.

          Paj Ann Herr

          Senior Account Manager

          A marketer, planner, and adventure seeker, Paj Ann has more than 10 years of experience in integrated marketing, leveraging traditional and digital strategies to create comprehensive campaigns that drive results in B2B and B2C industries. She sees the extraordinary in the ordinary and lives for those “a-ha” moments when everything comes together perfectly.

          Sean Bertiz

          Executive Assistant & Project Manager

          Andrea Falle

          Senior Graphic Designer

          An outdoors enthusiast, plant aficionado, and avid concertgoer, Andrea draws inspiration from the environment and applies her artistic talent to creating award-winning logos, identities, and anything that grows. She keeps the office in bloom with her green thumb and brings designs to life with her keen design sensibilities.

          Colin Hall

          Senior Graphic/Multimedia Designer

          An artist, jokester and award-winner designer, Colin has broad experience in branding and illustration for companies of all sizes and loves combining his fine art skills with his sharp eye for design. Outside the office, you’re likely to find Colin hiking toward a vista, meeting friends at a local brewery, or enjoying a great flick.

          Jodi Lindstrom

          Graphic Designer

          A designer, handicrafter, art lover, and music enthusiast, Jodi has a strong background in print production and layout and is ready and willing to tackle any design project and complete it with intense attention to detail. She effortlessly transforms information into understanding at the turn of a dime.

          Marcie Greenwaldt

          Writer & Editor

          A writer, analyzer, organizer, and deliverer of quick wit, Marcie has honed her writing skills through teaching high school and college students and by working in corporate environments, including the energy finance industry. She is able to quickly understand and adapt to new concepts and challenges, initiate new ideas and deliver quality results.

          Robert Moore

          Senior Graphic/Web Designer

          A music, writing, and fine art fanatic, Robert employs a variety of sources to spark inspiration and his creative process. Whether he is designing a website, working out at the gym, or nursing a baby llama back to health at his dad’s Wisconsin farm, Robert approaches everything he does with the same high level of creative effort, drive, and passion.

          Adam McGath portrait

          Adam McGath

          Business Development Manager

          A communicator, avid reader, and office comedian, Adam combines his passions of meeting new people and storytelling with defining their marketing needs and aligning them with their business goals. With decades of experience in fast-paced product and service sales environments and as a leader in his industry, Adam applies his agile problem-solving skills to maximize budgets and ROI for clients and prospects.