Media Planning & Buying
Smart Planning & Skilled Buying for Greater Impact
Media planning and buying can be complicated and extremely time-consuming for your business to manage. This can lead to inefficient use of your budget and bog down your valuable internal resources. Voom Creative’s team of media experts creates plans quickly to help reach audiences through traditional and non-traditional media. Through our expertise and relationships with media representatives across the nation, we work efficiently to create media plans that maximize budgets and provide the highest return on your investment.
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Marketing Services
Complete Media Services to Grow Your Business
As your expert in paid media, we place and buy the following types of media on your behalf:
- Billboard
- Bus/Rail
- Display
- Magazine
- Newspaper
- Over the Top (OTT)
- Radio
- Search Engine Marketing (SEM)
- Social
- TV
When businesses partner with us on their media planning and buying, we conduct all research, planning, buying, media coordination, ad trafficking, measurement, and analysis, and handle all media invoices as part of our services.
Market Research: The First Step to a Successful Media Strategy
Utilizing the data and research that we conduct to better understand your target audience, we compile and analyze your ideal client’s demographics and behaviors that will help inform a successful media strategy. We study client personas and create them, if needed, to discern the types of messages that resonate with them, which marketing channels and advertising platforms will reach them most effectively, and the best days and times to reach and engage them. Whether your campaign’s goal is to bolster brand awareness or drive web traffic, we work with you to determine KPIs so your campaign is focused and successful.
Media Planning that Maximizes Your Budget
Once research is complete, our media planners start creating the media plan. This includes parsing out the dedicated budget across the best channels and platforms that will meet your campaign goals and get the highest ROI. As your media planner and partner, we only invest in channels that will exceed frequency and reach minimums so your dollars are never wasted. Our plans optimize the right message, on the right media, for the right audience, and at the right time to ensure your budget is maximized and allocated properly.
Media Buying & Negotiating for the Best Price & Value
In order to compete, attract new clients and grow your business, you’ve likely invested budgets into advertising and ad campaigns. At Voom, your advertising budgets are never something we take lightly. As your media buying partner, we put your media budget to work and negotiate the best price, value and value-added bonuses to get the most out of your investment. Our planners and buyers work side by side to immediately evaluate and ensure the best possible outcomes throughout the duration of your ad campaign and make adjustments quickly if needed.
Creative Ad Development to Optimize Your Campaign
Creating the perfect blend of content and visuals to reach your audience is essential in hitting your campaign goals. We use client personas and client journey mapping to develop content and designs that resonate and generate a response. As brand experts, we understand the importance of adhering to brand standards to create a succinct brand image that instills trust in your audience. When you partner with Voom, you can be confident that your campaign will meet its objectives and be on brand with our award-winning ad campaigns and designs.
Ad Trafficking & Coordination
No matter the size of your ad campaign, ad trafficking can be time consuming when you consider the number of creative pieces, ad sizes for each channel, and the number of media outlets that need to be notified throughout your campaign. We ensure a seamless transition between the final handoff from your team and distribution to the proper channels.
Measuring & Analyzing Your Ad Campaign’s Performance
The success of your ad campaign can only be determined if its performance is constantly measured and analyzed. We monitor and measure throughout the duration of the campaign, at the conclusion of your campaign, and continually analyze results. We bundle all of this up into a report that highlights KPIs, effectiveness of each tactic, key takeaways and recommendations for future campaigns.
Contact Us
Ready to reach the right people at the right time and place?
Our Results
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