A-Plus Transportation

Background

A-Plus Transportation is a Minneapolis-based Non-Emergency Medical Transportation (NEMT) company dedicated to providing safe and reliable transportation to those who need transportation to medical appointments. A-Plus was operating under an identity that was tired and inconsistent and it no longer conveyed the safe, reliable and responsive nature of their business.

A-Plus engaged Voom Creative to create a new logo and identity as well as to help uncover and leverage their unique value proposition. With the growth of A-Plus, the company was exceeding industry standards with their 10-minute pick-up program.

Services

Brand Strategy, Brand Design, Marketing Collateral

Industries

Transportation, Medical

Award

MarCom Award, Platinum
(Logo)

The A-Plus Transportation logo has configurations for vertical and horizontal space.
The A-Plus icon.

Creating a modern, unified brand that was adaptable across all marketing touch points, from website to fleet decals, was a core objective of the new A-Plus identity. This included a new logo and color palette that communicated safety, reliability and responsiveness as well as a simple landing page.

The A-Plus brand uses 2 primary typefaces: Viga and Gotham.
The distinctive A of the Viga font.
The inspriation for the turquoise tints, gray, and copper colors in the A-Plus brand identity come from the medical and transportation industry objects and materials.
We designed a landing page for the A-Plus website that clearly introduces the new brand.
The A-Plus logo embroidered on an employee hat.
A close-up of the A-Plus Transportation logo vehicle graphics.

We began by bringing A-Plus through our discovery process and then evaluated local medical transportation companies to uncover what makes A-Plus different from their competitors. From this, we established new logo colors that convey trust along with a memorable logo mark and typeface to integrate the look. We leveraged their industry-leading pick-up times by adding the 10-minute pick-up program verbiage to their website and vehicle decal.

A spread of the A-Plus brand collateral includes letterhead, envelopes, business cards, a pocket folder and ID badge.

Our work for A-Plus Transportation led to a new and repeat customer volume increase of 22% for their business and an international MarCom Platinum award for Voom Creative.

An A-Plus vehicle in front of a medical building.
A close-up of an A-Plus ID badge.
Stacks of A-Plus business cards, arranged in a grid.

“I’m not a designer but my heart rhythm changes when I see what I like. I’ve worked with other design teams and have never been satisfied with the process and outcome. When I started working with Voom, I immediately knew that I found an agency that would hit the mark. Their ability to ask the right questions, listen, research, strategize and really understand my business was so refreshing. They brought together their best ideas and bundled them into a unique brand that is aesthetically exciting and has meaning. Customers now remember and recognize A-Plus and our new and returning customer volume has increased.”

 

Andrew Dmitruk
Chief Financial Officer
A-Plus Transportation
An A-Plus vehicle in front of a multitude of portraits.
An A-Plus sales flyer.
Download the Case Study
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