Dream Floors

Background

Dream Floors is a hard surface flooring company that specializes in high-end hardwood, laminate, luxury vinyl and tile surfaces. Located in the Twin Cities’ flooring hub in Plymouth, MN, Dream Floors carries top brands known for their durability such as Mirage, Mannington, Urban Floor, Paramount, COREtec, and many others.

Dream Floors partnered with Voom Creative with the objective of developing a new brand for their growing company. In addition to creating their logo, color and typeface palettes, and brand identity design, Voom Creative built out an entire brand strategy and marketing strategy to target both B2B and B2C audiences. Part of the marketing strategy included developing two overview brochures to target these audiences as well as implementing a sales strategy for following up and fostering new relationships. Website graphics, social media graphics and new web content were also created to further leverage the updated brand and provide a consistent brand voice.

Services

Brand Strategy, Brand Design, Marketing Collateral

Industry

Flooring

Award

MarCom Award, Gold
(Branding)

The Dream Floors logo
The Dream Floors color scheme features a rich yellow, several gray browns, and severa teal values.
The custom pattern developed for Dream Floors' brand identity as a window graphic.
Some flooring options in the Dream Floors showroom.

Dream Floors had a dated brand that no longer revealed the great customer service and stunning floors showcased in their showroom. In addition, the company was reluctant to pursue partnerships with other upstream businesses because they knew their brand was not as polished as competitor brands.

Gravity is the primary typeface used in the Dream Floors brand identity.
Cylburn is a supporting typeface in the Dream Floors brand identity.
The Dream Floors collateral system, floating in a dream-like space, consists of business cards, envelopes, letterhead and a pocket folder.

We brought Dream Floors through our three-step branding process to create a unified brand that was sophisticated and modern. We did this by first researching and analyzing the business and all of its intricacies and then evaluating their competitors. With this foundational knowledge in hand, we were able to provide an identity that set Dream Floors apart.

A flooring option, dramatically lit.
A close-up of the Dream Floors brochure cover.
Inside spreads of the Dream Floors brochures.
Dream Floors business cards sit on various flooring options.

We selected typefaces with clean lines and a color palette that felt rich and inviting to appeal to the upscale tastes of their audiences. A motif was designed as a pattern to complement the ornate and delicate features in the logo icon. This motif became a primary accent in the design of the business system and all of the Dream Floor marketing collateral. The new brand earned us a MarCom Gold award for company branding.

We designed signage and window graphics for the exterior of the Dream Floors showroom.
The interior of the Dream Floors showroom features hundreds of flooring options.
The Dream Floors pocket folder, surrounded by flooring samples.

“Voom Creative gave our business the professional look we needed to help us stand out from our competitors and grow our business. They took the time to learn about our business and research the market to create a brand that reflects our values and appeals to our customers. We couldn’t be happier with the outcome of our new identity and the entire process of working with Voom Creative. They were so enjoyable to work with and we highly recommend them for all branding and marketing needs.”

 

Davron Gafurov
Owner
Dream Floors
Flooring samples, seen through foliage.
The Dream Floors brochure cover and back side sit on a staircase built out of flooring panels.
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