Jeff Anderson & Associates
Background
Jeff Anderson & Associates is a national law firm committed to ending institutional child sexual abuse and empowering survivors. The law firm plays an integral role in reforming legislation across the country to ensure adult survivors are afforded opportunities to seek justice and children are protected from future harm.
Jeff Anderson & Associates partnered with Voom Creative to strategize and execute on long-term advertising, marketing, and media planning and buying tactics across the country.
Services
Media Planning and Buying, Strategic Marketing, Brand Campaign Strategy
Industry
Legal
Award
Based in St. Paul, Minnesota, Jeff Anderson & Associates quickly grew into one of the nation’s leaders committed to fighting for justice for survivors of institutional sexual abuse. A Minnesota law allowing survivors a “window” of time to come forward was just the beginning of a push to reform laws across the United States. We supported the firm in launching its first media campaign across the state with print and digital media planning and buying and creative execution.
Since partnering with Jeff Anderson & Associates, we have led their media planning and buying in 21 markets, including statewide launches in Minnesota, New York, New Jersey, California and Hawaii. Philadelphia, Phoenix, Chicago and New Orleans were among other markets where strategic outreach and advertising efforts were placed using print, digital, TV and radio. Through research, measurement and analysis, we were able to use campaign data to explore a customer persona, customer journey and customer funnel to help steer future messaging, advertising strategies and tactics.
In addition to developing advertising for their campaigns, we created press conference materials in many markets. These included visuals for display and detailed reports for each diocese in regions where conferences were held. To further leverage the Jeff Anderson & Associates brand, we created unified social media graphics and icons across all of their channels and crafted content and visuals for hundreds of Facebook carousel and static ads. This included ads specifically targeted at abuse by clergy and Boy Scout leaders. We also created print and digital advertising and marketing collateral to reach survivors of abuse within the Boy Scouts of America with the launch of five campaigns.
We helped to further define the Jeff Anderson & Associates brand by bringing them through our branding process and creating a series of internal branding guidelines, including a writing style guide, messaging guide, advertising design style guide and advertising proofing guide. Since becoming a strategic marketing and advertising partner of Jeff Anderson & Associates, we have created, launched and maintained numerous advertising campaigns and created thousands of ads, resulting in hundreds of survivors contacting Jeff Anderson & Associates. Our Minnesota statewide Child Victims Act advertising campaign also earned us a MarCom Gold award.
“No matter how massive, complex, or urgent the creative need, Voom has consistently shown up for us with unmatched dedication, adaptability and integrity. They are true strategic partners. I can’t imagine navigating these past several years without them.”
Christopher Ryba-Tures
Communications Manager
Jeff Anderson & Associates
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