RWL Water

All RWL Water locations, including their mergers and acquisitions, needed unification under one cohesive brand, while distinguishing their five key industries in order to add sales clarity and aid in the sales process. They needed their new brand identity launched in just two months to capitalize on their brand unity at one of the world’s leading water shows.

We conducted a thorough, accelerated research and exploration process to identify RWL Water’s Brand, Values, Vision and Mission Statements, Brand Brief, Value Proposition, and Message Map, which were used to lay the foundation for all of the company’s creative brand expressions. On sales materials, we assigned brand attributes to distinguish each of their five industries while remaining true to the overall brand identity. Finally, we created a modified logo, new color and typeface palettes, new graphics, new collateral (brochures, business cards, letterhead, banners, social media graphics, PowerPoint templates and proposals) and a comprehensive brand identity manual.

The new brand was unveiled as planned, in the timeframe allotted, at the IFAT Trade Fair, resulting in exposure to more than 140,000 attendees from more than 160 countries and regions. Under a unified identity, the RWL sales team reported vastly improved sales numbers due to the newly created, clear and concise sales materials and the company’s cohesive brand position. Our brand work was recognized with two international advertising awards – a MarCom Gold award and a Hermes Gold award.

“The Voom Creative team completely and successfully revived our company’s brand. We are so proud of the foundation they built for us to grow our company. The Voom Creative team is incredibly talented and thoughtful and is a pleasure to work with. We are fortunate to have found a creative team that works as quickly and as passionately as our own.”

Samantha Kelman
Marketing Manager – Global Operations, RWL Water (Fluence)